adetomiwaveCase study — 2024–2025
NiMSA SCOPH Public Health Campaigns
A campaign system for the Nigerian Medical Students' Association's public health committee — mental health, stress and student wellbeing.
Focus
Medical Student Public Health
- Year
- 2024–2025
- Sector
- Medical Student Public Health
- Role
- Creative direction, design, poster and social systems.
The Challenge
For this program, we had to create visuals consistent with SCOPH's brand, appealing enough to get students to engage, but also simple and accessible.
The Thinking
I paired SCOPH's vibrant brand color: orange, with a contrasting bold font and a simple white background across visuals to create a simple consistent system that still came out beautiful.
The Solution
A recurring poster and teaser format: bold typographic hierarchy, a warm orange system, speaker-led credibility, and clear join-in mechanics.
The Outcome
Visuals that rallied students from across Nigerian universities to attend the sessions and was also adopted by the National SCOPH team.
Gallery
