adetomiwave- The Challenge
- For this program, we had to create visuals consistent with SCOPH's brand, appealing enough to get students to engage, but also simple and accessible.
- My Role
- Creative direction, design, poster and social systems.
- The Thinking
- I paired SCOPH's vibrant brand color: orange, with a contrasting bold font and a simple white background across visuals to create a simple consistent system that still came out beautiful.
- The Solution
- A recurring poster and teaser format: bold typographic hierarchy, a warm orange system, speaker-led credibility, and clear join-in mechanics.
- The Outcome
- Visuals that rallied students from across Nigerian universities to attend the sessions and was also adopted by the National SCOPH team.
Portfolio — 2026
Creative strategy, design & storytelling for ideas that matter.
Multidisciplinary creative working across visual design, health and humanitarian communications, and storytelling. I help organizations turn complex ideas into clear, compelling experiences.
01Mission
I'm drawn to the places where health, creativity and education meet, because that's where clear communication changes what happens to people.
I grew up wanting to be a doctor. I ended up somewhere more interesting.
I'm a designer, writer, and artist working at the edge of health, storytelling and visual communication.
Health and humanitarian information often struggles with a stubborn trust and resonance problem. My job is to close that gap one piece of communication at a time.
Outside that, I write. Fiction, advocacy, copy— whatever the idea demands.
I've been published by Writer's Space Africa, I've contributed to health/humanitarian communication work with UNICEF and Plan International, and recently had one of my artworks selected as part of UNODC's GameChangers Global Youth Campaign "Your Story Can Change the Path — Be Part of the Change".
I don't separate the disciplines. My training in anatomy sharpened how I see. The writing sharpens how I think. Design sharpens how I communicate, each of them compounds and makes me better at the other.
If you're working on health or humanitarian communication that needs to actually reach people— not just exist as push content— I'm the person you're looking for.
Send a mail.
02What I Do
These are the problems I'm brought in to solve.
- 01Brand Strategy
- 02Campaign Strategy
- 03Visual Identity
- 04Health Communication
- 05Storytelling
- 06Creative Direction
- 07Content Strategy
- 08Motion Design
- 09Educational Design
- 10Workshops & Facilitation
03FEATURED PROJECTS
Open any project to read the challenge, my role, the thinking, the solution and the outcome.
- The Challenge
- We needed someone to handle the designs for our social media campaigns as members of Girls Get Equal Borno, given my skills and experience, I volunteered and have been creating for our socials ever since.
- My Role
- Campaign design, illustration direction, social rollout.
- The Thinking
- Girls Get Equal is a movement under Plan International Nigeria, so I always make sure what I create is consistent visually, but also in terms of values with the larger parent brand.
- The Solution
- Consistent, appealing social designs with elements that represent our movement built into every asset.
- The Outcome
- Consistent reach across our socials and commendations from the parent organization.
- The Challenge
- Young people in Borno face stigma, support they can't afford, and the weight of conflict and displacement — yet in health programmes they are too often invited only to be counted, not to decide. The workshop needed a campaign credible enough to draw committed applicants, and materials that could carry the co-creation message in both English and Hausa.
- My Role
- Campaign design, call-for-applications collateral, bilingual factsheet design, social media rollout.
- The Thinking
- A deep blue system anchored to the FALUC and U-Report identities: bold stacked typography for the call, candid participant photography for warmth, and a clean editorial layout for the factsheets so the five co-creation questions read clearly at a glance.
- The Solution
- A full campaign kit: a call-for-applications poster with deadline and QR application route, a stats graphic that turned 289 applications into proof of demand, a team introduction poster, social media cover and recap posts, and a bilingual English–Hausa factsheet adapted from the WHO/TDR, UNICEF, SESH and SIHI youth co-creation guide.
- The Outcome
- 289 young people applied — 61% of them young women, 97% ready to train their peers after the workshop — and 30 were selected to co-create mental health solutions for their communities.
- The Challenge
- Inspiring Visionaries Network ran public speaking, CV, enterprise and volunteering sessions, but each one was promoted on its own. To young people scrolling past, they looked like separate one-off events rather than a single programme worth committing to.
- My Role
- Programme identity, event design, speaker templates, applications collateral.
- The Thinking
- Instead of designing each event from scratch, I built one template family. A fixed layout for the speaker, topic, date and how to join meant every new session was recognisable straight away. It also let the team announce sessions quickly without lowering the quality.
- The Solution
- A green editorial system with consistent speaker cards, session structure, dates and joining details — extended to open-call and application assets.
- The Outcome
- The sessions now read as one connected programme, so someone who joined one workshop could recognise and follow the next. The team got a reusable kit for future sessions, which cut design turnaround and kept the programme consistent as it grew.
- The Challenge
- Stanza had to speak to two audiences at once. It needed to look credible and well organised to partners such as the Ford Foundation, and still feel open and expressive to young poets and spoken word artists who might never have applied for a programme before.
- My Role
- Identity, campaign design, applications collateral.
- The Thinking
- The programme is about amplifying voices, so the megaphone became the core of the mark. I kept the tone of the call-outs direct and warm, with plain eligibility details and one clear way to apply. This made the invitation feel personal without taking away from its seriousness.
- The Solution
- A green identity built around a megaphone mark, extended into open-call and workshop assets with clear eligibility and application routes.
- The Outcome
- The identity covered the whole programme, from the open call and facilitator announcements to notebooks, tote bags, T-shirts and bucket hats for the cohort. Participants left with branded materials they actually use, which keeps Stanza visible well after the sessions end.
- The Challenge
- Many people only get tested when something already feels wrong. Diagnostics can feel expensive, clinical or frightening, so preventive checks get put off. Beacon Health needed content that made regular testing feel normal and worth planning for.
- My Role
- Brand content design, social systems, editorial graphics.
- The Thinking
- I framed health as the foundation that work, family and ambition are built on, not as a crisis response. Messages like "Nobody plans to get sick" and "Half the story" use everyday language to open honest conversations about screening, women's health and early detection.
- The Solution
- A calm, structured graphic language: clean type, layered diagrams, and a restrained palette that reads as clinical without feeling cold.
- The Outcome
- Beacon now has a consistent, recognisable voice across awareness posts, seasonal messages and branch announcements, including the Enugu opening and the upcoming Jos location. The work is ongoing, and the system lets new content go out quickly while still looking like Beacon.
- The Challenge
- Gifting is deeply emotional, yet boutique delivery brands can easily feel generic or transactional. Lynn’s needed a visual identity that could make care feel visible from the first glance through to the unboxing moment.
- My Role
- Brand identity design, logo system and grid construction, visual strategy, packaging direction and promotional collateral.
- The Thinking
- The mark turns the first letter of Lynn’s into a gift box: two nested L forms create the structure, a smaller gift with a heart sits in the upper corner, and a ribbon adds a sense of joy. Together, the details connect the physical act of giving with the emotional intention behind it.
- The Solution
- A complete identity system built around a geometric logo, a precise construction grid, Lynn’s Pink, Lynn’s Blue and Lynn’s Black, a repeatable packaging pattern, branded gift-box mockups and campaign assets. Logo breakdown process can be found on my Instagram as a reel.
- The Outcome
- A versatile, production-ready identity with enough range for packaging, unboxing collateral, service information, seasonal offers and promotional posters.
04Other Selected Work
Supporting evidence rather than headline work — proof that I can build clear, memorable brands.
Brand & Product PromotionZamira's Kollection
Retail promotion built on a hot orange system that stays legible at thumbnail size.
Campaign DesignZamira's Sneakers Drop
A single-product hero format for fast-turnaround social sales posts.
Fashion CampaignVitality — Violet Nectarine
Duotone portraiture and light serif typography for a lifestyle drop.
Partners & Clients
05Design Services & Rates
2026 edition · USD with NGN reference
Find the right starting point.
Prices cover design services only. Your final quotation reflects the agreed scope, complexity, deliverables and deadline.
Approximate US dollar figures are rounded up to the nearest whole dollar using an indicative rate of $1 = ₦1,328.56 on 2 October 2026. The naira amount in brackets is the base price used for each estimate.
Everyday design
- Single social media design
- ≈ $8 (₦10,000)
- Flyer or poster
- ≈ $8 (₦10,000)
- Carousel, up to 5 slides
- from ≈ $16 (₦20,000)
- Carousel, 6–10 slides
- from ≈ $23 (₦30,000)
- Banner or backdrop
- from ≈ $12 (₦15,000)
- Roll-up banner
- from ≈ $12 (₦15,000)
- Certificate, business card or ID card
- ≈ $8 (₦10,000) each
Brand and campaign design
- Logo design
- from ≈ $61 (₦80,000)
- Visual identity design
- from ≈ $136 (₦180,000)
- Campaign or event identity
- from ≈ $136 (₦180,000)
- Brand refresh
- from ≈ $91 (₦120,000)
- Social media template system
- from ≈ $46 (₦60,000)
Specialised design
- Merchandise or T-shirt graphic
- from ≈ $12 (₦15,000)
- Packaging or label
- from ≈ $38 (₦50,000)
- Infographic
- from ≈ $16 (₦20,000)
- Presentation or pitch deck
- from ≈ $8 (₦10,000) / slide
- Report or publication
- from ≈ $8 (₦10,000) / page
- Company profile
- from ≈ $76 (₦100,000)
Identity services
Build a visual system.
These services develop the core design language. The quotation specifies the exact applications, formats and number of directions included.
- 01
Logo design
A professionally developed mark for a business or project that does not need a full identity system.
Includes
Discovery, an agreed concept presentation, primary logo and useful variations, colour specifications, basic type recommendations, final exports and editable logo files.
from ≈ $61 (₦80,000)
- 02
Visual identity
A coherent visual language for a brand across its main touchpoints.
Includes
Discovery and visual research, creative direction, logo system, colour and typography systems, supporting visual elements, selected applications, a concise usage guide and source files.
from ≈ $136 (₦180,000)
- 03
Campaign or event identity
A recognisable visual language for a programme, campaign or event.
Includes
Visual research and direction, key visual system, colour and typography, supporting elements, agreed launch applications, mockups and a concise visual guide. Additional campaign materials are quoted separately unless listed in the agreed scope.
from ≈ $136 (₦180,000)
Brand refreshes start at approximately $91 (₦120,000). The quote depends on which parts of an existing identity need to be retained, refined or rebuilt.
Ongoing design
Plan recurring work.
For teams with regular design needs, a defined batch or monthly arrangement makes requests easier to schedule.
Standard design bundles
- 1 standard design
- ≈ $8 (₦10,000)
- 5 standard designs
- ≈ $34 (₦45,000)
- 10 standard designs
- ≈ $64 (₦85,000)
- 20 standard designs
- ≈ $121 (₦160,000)
A standard design is one straightforward social graphic or flyer using an existing visual identity, with final copy and essential assets supplied. Bundles are scoped and scheduled together. Carousels, new concepts, illustrations, complex edits and specialised formats receive separate quotes.
Strategic partnership
Fractional Strategic Advisory / Retainer
An ongoing strategic partner for teams that need senior creative and communications thinking without a full-time hire.
A tailored retainer can include
A tailored monthly scope may include strategic counsel, brand and campaign direction, audience insight, message development and decision support. Capacity, deliverables and cadence are agreed in a written proposal.
Scoped proposal
Monthly design support
From ≈ $76 (₦100,000) / month
A retainer reserves agreed monthly capacity for recurring design needs. The quotation sets the number and type of deliverables, request process, turnaround, revision allowance and any unused-capacity rule. Availability is limited and agreed before the month begins.
Common additions
- Additional size or format of approved artwork
- from ≈ $3 (₦3,000)
- Additional revision round
- from ≈ $4 (₦5,000)
- Rush delivery, 24–48 hours
- +30%
- Same-day delivery, if available
- +50%
Adaptation pricing applies when the core design remains the same. New concepts, substantial copy changes and additional deliverables are quoted as new scope.
Working terms
Clear expectations.
Your quotation confirms the deliverables, fee, timeline and any terms specific to your project.
- Payment
- Projects up to approximately $23 (₦30,000) are payable in full before work begins. For larger projects, a 50% deposit confirms the booking, with the balance due before final files are delivered.
- Revisions
- Two rounds of revisions are included unless the quotation states otherwise. A round is one consolidated set of feedback on the agreed direction. Additional rounds start at approximately $4 (₦5,000) and may cost more where changes are substantial.
- Changes in scope
- A new concept, significant content change, extra format or additional deliverable may need a revised quote. I will flag and price the change before proceeding.
- Timeline and delays
- Timelines begin once payment, content and required materials are received. Delayed feedback or materials may move the delivery date. Projects inactive for 30 days may need a new schedule.
- Rush requests
- A 24–48 hour turnaround attracts a 30% surcharge. Same-day work attracts 50%, subject to availability. These fees apply to the agreed design fee.
- External costs and files
- Printing, production, photography, copywriting, paid fonts, stock assets and similar costs are excluded unless expressly listed. Final exports are included; editable files are supplied only where stated in the quote.
- Cancellation
- The deposit becomes non-refundable once work begins. If the project ends after work beyond the deposit has been completed, the completed work may be invoiced. Any unstarted portion of a fully prepaid small project can be discussed at cancellation.
Next steps
Let's make it clear.
This is a starting point. A written quotation sets the final price before any work begins.
- 01
Share the brief
Tell me the goal, audience, deliverables, timeline and any existing brand materials.
- 02
Agree the scope
I will confirm what is included and send a final quotation for approval.
- 03
Book the project
Payment confirms the schedule. Please send the content and assets needed to begin.
- 04
Review the design
I will present the work and handle feedback within the agreed revision allowance.
- 05
Receive the files
After approval and final payment, I will deliver the agreed export and source formats.
06Creative Process
- 01
Discover
Sit with the problem before solving it.
- 02
Understand People
Talk to the people the work is for.
- 03
Develop Strategy
Decide what the work must achieve.
- 04
Create
Make it, in the language of the audience.
- 05
Test
Put it in front of real people early.
- 06
Refine
Cut what doesn't earn its place.
- 07
Launch
Ship it with the tools to sustain it.
07Beyond Design
Writer
Copy, scripts, long-form narrative.
Illustrator
Hand-drawn work when a photo won't do.
Facilitator
Workshops that produce decisions, not sticky notes.
Marketer
Channels, audiences, and what actually converts.
Storyteller
Structure that holds attention to the end.
Healthcare Background
Clinical fluency behind the creative work.