adetomiwaveCase study — 2026
Youth Co-Creation for Health Workshop
Campaign design for a FALUC and U-Report workshop bringing young people and health actors in Borno State together to co-create mental health and psychosocial support solutions.
Focus
Public Health • Youth Participation
- Year
- 2026
- Sector
- Public Health • Youth Participation
- Role
- Campaign design, call-for-applications collateral, bilingual factsheet design, social media rollout.
The Challenge
Young people in Borno face stigma, support they can't afford, and the weight of conflict and displacement — yet in health programmes they are too often invited only to be counted, not to decide. The workshop needed a campaign credible enough to draw committed applicants, and materials that could carry the co-creation message in both English and Hausa.
The Thinking
A deep blue system anchored to the FALUC and U-Report identities: bold stacked typography for the call, candid participant photography for warmth, and a clean editorial layout for the factsheets so the five co-creation questions read clearly at a glance.
The Solution
A full campaign kit: a call-for-applications poster with deadline and QR application route, a stats graphic that turned 289 applications into proof of demand, a team introduction poster, social media cover and recap posts, and a bilingual English–Hausa factsheet adapted from the WHO/TDR, UNICEF, SESH and SIHI youth co-creation guide.
The Outcome
289 young people applied — 61% of them young women, 97% ready to train their peers after the workshop — and 30 were selected to co-create mental health solutions for their communities.
Gallery
