Stanza

Stanza had to speak to two audiences at once. It needed to look credible and well organised to partners such as the Ford Foundation, and still feel open and expressive to young poets and spoken word artists who might never have applied for a programme before.

The programme is about amplifying voices, so the megaphone became the core of the mark. I kept the tone of the call-outs direct and warm, with plain eligibility details and one clear way to apply. This made the invitation feel personal without taking away from its seriousness.

A green identity built around a megaphone mark, extended into open-call and workshop assets with clear eligibility and application routes.

The identity covered the whole programme, from the open call and facilitator announcements to notebooks, tote bags, T-shirts and bucket hats for the cohort. Participants left with branded materials they actually use, which keeps Stanza visible well after the sessions end.